Microsoft just revamped their Bing search engine not too many hours ago, and this time, they've learned something: although it might be extremely irritating and annoying for the users, the social integration works. So, inspired by Facebook, they made the Bing search socially integrated. From all the Google's posts, Facebook, Twitter, Google+, Quora, Foursquare, and more, Bing search engine now depends heavily on the socially optimal search results. I repeat, Bing now depends on socially optimal search results.
First you need to know how this system works. Basically, just like Google's "Page Rank" system where the individual pages are ranked by how important it is, how much back links it has,
etc, Bing search engine relies on page "rankings" to search and show the results correctly. But this time, instead of how many links or how much it is approved all around the web/net, Bing now depends their search results in how people from social networks rated each page and how much each page has been recommended, shared, liked, etc.
So on to the part where I talk about what it means for you! It's simple, all leading to one point: unless you are big right now and you have much buzz around all the social networks, especially Facebook, your pages/contents are going to be rated less importantly than others and traffics to your contents, let it be blogs, videos, etc, will definitely decrease. But the popular pages with lots of backs in the social networks, will get more views.
Of course, Bing takes up only like 20% of the all search results, but it's firing a signal - it is highly likely that Google and Yahoo will follow this. In fact, Google already was doing this with the Google+ and the page rank, but this shows that unless you are prepared to take social networking as a big part of creating your content, you are going to be screwed. Big social networks, big fame, enormous amount of fans/likes, more backtracks/backlinks, many, many views, and deep social integration will be critical. Only the 'big' ones got it, and they are the ones with all or some of these criteria.
But you are in hope - I will tell you how you can optimally take your chance to increase views to your channel, blogs, pages, sites and stuffs. You should share all your contents with your actual friends. That way, more friends will see it, more friends will share it to even more people, and that just goes on like a chain reaction, where your contents' popularity rise fast. But of course, there are costs for everything. In this case, you
really need to give up your privacy and grow some extra layers of skin on your face. I know it's hard, because I run a small Youtube channel and I have to constantly share my videos with 'real' friends on Facebook where they will see me, and me as a content creator, which is extremely embarrassing. I know. But you
need to do it. That is the next trend.
Some of the really good websites to share your contents are Facebook, Twitter (especially if you have a large amount of followers - if you don't, then start today by '#' ing every single word in your tweet!),
Reddit, Foursquare, and Google+. Google plus is a virtual ghost town, but many people visit regularly even if they don't spend much time there, so they will stay up to date with your contents and they will share more. Google+ is all about being empty. But the 'socially viral' method works well in Google+ because it's all about sharing, Google, contents, and profiles.
So yes, build a good profile, make many social networking accounts, share with your 'real' friends and just random people, get lots of back links, get lots of shares, get them to share your contents because it is so awesome, share portion of it by yourself, keep putting lots of
tags, with ample amount of description, continued effort and scheduled release, and all those strategies are now
required, or mandatory in order to survive in this digital web world. It was a perfectly competitive market to begin with!
